The Hispanic community in the USA surpasses 47 million people. The higher their level of education, the eager they are to fully integrate while maintaining the commitment to their roots. The highest socio-economic segment continues to demand means of respect that exceed the traditional ways. Their claims are social in nature, but include the brands they consume and those that fight for their loyalty. The fact that we were born as a cultural project may say it all. ALMA MAGAZINE came to life to break with the common Hispanic stereotypical image, introducing an intellectual publication for the highly educated Hispanic that resides in the US.

ALMA was created for the people striving to maintain their identities while integrating to a wider society. They incorporate those cultural attributes that allow them to grow, while preserving the roots of their identities. Language is one of the primary components of a culture; the conservation of the Spanish language is the fostering of heritage while enriching its new home, in the United States.

ALMA is that space where the reader feels free and confident, where desires are not always derived from material possessions. It is a medium that offers reflection with an open mind. Opinion results from understanding and factual knowledge, coupled with the re-evaluation of our own identity. Urgent reading. Important reading. Music that cannot be absent. The beautiful things that make our lives flourish. The books that enrich us and the people that, in ALMA, always speak of the unpredictable. Your voice and your look.

ALMA is selective yet not exclusive. It emphasizes an egalitarian participation as a universal expression of openness and freedom. ALMA is a magazine for integration. It’s a journey to autonomy, enjoyment and knowledge. Its selectivity comes from the devotion to those events that indulgence our senses as well as our intellect. And it must start with a privately-won personal battle: the one that differentiates a free Hispanic from a simply successful one.

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The Hispanic community in the USA is comprised of more than 20 different nationalities. Nevertheless, their behavior is similar. The underlying culture that determines their position in their country of origin is similar in most of them. Each group of resident Hispanics aligned themselves to their peers according to where they live and work. The higher their level of education, the eager they are to integrate, and the stronger their assertiveness to defend a multicultural position. Beyond the differences generated by their nationalities, it is more likely to observe a group composed of Colombians, Peruvians, Mexicans and Argentineans of the same social stratum, than a diverse social and economic group sharing only their nationality.The segmentation based on attitude, social belonging and academic factors has resulted in an infinitely more productive group than mere nationality could ever achieve. This enabled the integration of multiple homogeneous groups with amazingly similar consumption behaviors.

Readers of ALMA MAGAZINE conforms a sub universe, the top echelon of the Hispanic social pyramid. Through the breadth of knowledge that ALMA MAGAZINE possesses on its readership, you have an unsurpassed opportunity to speak to this high consumption universe, and could do it with an exceptional segmentation capability.

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From year 2005, ALMA MAGAZINE delivers the highest quality of content to more than 675.000 readers each issue. Level of education, purchasing power, status in the social pyramid and intellectual standing of our readers transform them in an extraordinary segment for our advertisers. They are trend-generators, they legitimate the value of the brands within their circle and highly influence the communities around them.

ALMA MAGAZINE is available by subscription or at points of sale nationally, in our 50 states. Paid subscriptions are also available at social institutions, health and beauty spas, gyms, law firms, private educational and language institutions and other places with high target concentrations in areas of middle to high income.

ALMA MAGAZINE may also be purchased in stores concentrating the top socio-economic level in each geographic area, such as Malls, bookstores and newsstands. Additionally, we deliver individual subscriptions to prominent members of the community, politicians, economists and highly recognized individuals in each community. As part of our positioning strategy, we are customarily present with distribution at the most famed events, expos and fairs , aligned with our readers? profile.

Average contact: (Number of times a reader picks up the magazine): 9.7
Readership: 6.0
Keeps the magazine for at least one year: 74%
Keeps the magazine for at least 4 months: 96 %

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DEMOGRAPHICS

AGE			GENDER			EDUCATION
21-25	8%		Male	53%		High School	15%
26-30	21%		Female	47%		College	47%
31-35	26%					Graduate	38%
36-40	22%
41-45	11%
46-50	6%		PARENTING
51-55	4%		Whith kids	61%
55+	2%		Whithout kids	39%
OCCUPATION			MARITAL STATUS			INCOME
Student	6%		Married	65%		Median HHI	$ 131.000
Entrepreneur	31%		Single	25%
Emplyee	52%		Other	10%
Other	11%

ATTITUDINAL

REAL ESTATE			ALCOHOLIC PREFERENCES			LUXURY GOODS
1 property	34%		Beer	61%		Clothes/Shoes/Handbags	89%
2 properties	29%		Wine	65%		Watches	63%
3 or more properties	19%		Vodka	55%		Parfums	81%
			Champagne	49%		Home accesories	67%
			Scotch	44%		Electronic Gadgets	86%
TOP 10 TRAVEL			PERSONALCARE (Women)			PERSONAL CARE (Man)
			Sun screen	56%		Sun Screen	62%
Europe	24%		Nail polish	93%		Fragrances	72%
South America	16%		Lipstick	88%		Hydrating Balsam	28%
Central América	14%		Fragrances	94%		Anti- aging Balsam	4%
Asia	11%		Make Up	81%		Hair Treatment	26%
México	9%		Hydrating Balsam	91%
Las Vegas	8%		Anti- aging Balsam	33%
New York	7%		Hair Treatmen	92%
Florida	5%
California	4%
Canadá	2%

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Nº	MONTH	Insertion Order Deadline Date	Artwork Delivery Deadline	On Sale Date
34	Febrary	07/01/2009	09/01/2009	29/01/2009
35	March	09/02/2009	11/02/2009	01/03/2009
36	April	07/03/2009	11/03/2009	31/03/2009
37	May	10/04/2009	13/04/2009	01/05/2009
38	June	08/05/2009	11/05/2009	31/05/2009
39	July/August	19/06/2009	22/06/2009	06/07/2009
40	September	07/08/2009	10/08/2009	31/08/2009
41	Octuber	09/09/2009	11/09/2009	01/10/2009
42	November	09/10/2009	12/10/2009	31/10/2009
43	December/January	20/11/2009	23/11/2009	07/12/2009

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FINAL TRIM SIZE
Spread 46 cm. X 30 cm. 18,11” X 11,81” Live Size Spread 44 cm. X 29 cm. 17,32” X 11,41” Bleed Size Spread 47,2 cm. X 30,6 cm. 18,58” X 12,05”	Full page 23 cm. X 30 cm. 9,05” X 11,81” Full page 22 cm. X 29 cm. 8,66” X 11,41” Full page 23,6 cm. X 30,6 cm. 9,29” X 12,05”	AD SUBMISSION: All ads must be submitted in electronic format and must be Apple Macintosh compatible if native files are to be provided. A laser proof and/or color print must accompany all ads. APPLICATIONS: ALMA Magazine accepts native application ads from the following Mac OS compatible applications: Quark XPress; Adobe Acrobat PDF; Adobe Illustrator (must be saved as EPS and all type converted to outlines); Adobe Photoshop; to CMYK, must be at least 300 dpi. FONTS: Include a copy of all fonts used in your files. If EPS images are linked, be sure to include all linked fonts as well. Be sure to include both printer and screen fonts for your files.

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